First Draft of the Front Cover of my Music Magazine

Magazine Research

From looking at my questionnaire the most popular magazines that people said they read were Q, NME and Kerrang. I have decided to look into them further to see what type of audiences they attract. 

Q Magazine

• Q’s audience is younger and more wealthy than any other music monthly. 72% are ABC1 and have high disposable income.
• 97% of readers rate Q as a quality magazine. In research it outperforms competitors on measures such as best interviews, writing and awards winning photography.
• 68.3% of their readers are male.
• 35.5% of their audience are 15-24 years old.
• Q is a multi-media platform which attracts a wide range of people to the brand.

NME Magazine

• NME's target audience are 66% male aged between 15-34, the average age is 24.
• 72% of their audience are ABC1, 55% work full time.
• 91% go to gigs regularly and are music enthusiasts.
• NME is a multi-media platform, attracting a big audience. 
• 36% of their audience are still studying in college or university. Also, there are young adults who are starting their career.

Kerrang Magazine

• 56.1% are aged between 15-24, this magazine has a young target audience with 54.7% of those being male.
• Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average.
• 51% of their audience are ABC1.
•  Kerrang's target audience are 8 times more likely to spend over £200 a year on albums.
•  The readers are 5.5 times more likely to attend a rock gig.

My Target Audience - Mood Board

By looking at my data from my questionnaire, I have decided that my music magazine will have an indie/rock music genre. I have decided to make a mood board on what reflects my target audience in this music genre.
I want to aim my magazine at the ages of 17-24, 50% male and 50% female. My target audience love listening to music and are regular listeners, they are into the leading fashion that fits in with the music genre. My audience enjoy going to festivals and like to listen to bands such as Franz Ferdinand.