Magazine Research

From looking at my questionnaire the most popular magazines that people said they read were Q, NME and Kerrang. I have decided to look into them further to see what type of audiences they attract. 

Q Magazine

• Q’s audience is younger and more wealthy than any other music monthly. 72% are ABC1 and have high disposable income.
• 97% of readers rate Q as a quality magazine. In research it outperforms competitors on measures such as best interviews, writing and awards winning photography.
• 68.3% of their readers are male.
• 35.5% of their audience are 15-24 years old.
• Q is a multi-media platform which attracts a wide range of people to the brand.

NME Magazine

• NME's target audience are 66% male aged between 15-34, the average age is 24.
• 72% of their audience are ABC1, 55% work full time.
• 91% go to gigs regularly and are music enthusiasts.
• NME is a multi-media platform, attracting a big audience. 
• 36% of their audience are still studying in college or university. Also, there are young adults who are starting their career.

Kerrang Magazine

• 56.1% are aged between 15-24, this magazine has a young target audience with 54.7% of those being male.
• Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average.
• 51% of their audience are ABC1.
•  Kerrang's target audience are 8 times more likely to spend over £200 a year on albums.
•  The readers are 5.5 times more likely to attend a rock gig.